Case Studies

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Quilted Health

Driving Coverage Strategy for Quilted Health’s Maternal Healthcare Approach and New Clinic

Multicultural and Equity communications; Media relations

Quilted Health, an inclusive pregnancy care provider in Washington State, sought to generate media coverage and buzz around their unique approach to maternal healthcare and the opening of a new clinic in Renton. RJ Communications was enlisted as the strategic architect to overcome limited media outlets and position Quilted Health as a key player in the conversation on maternal health equity.

Multicultural and Equity communications; Media relations

Strategy

  • RJ Communications employed a multifaceted strategy to drive media coverage and enhance Quilted Health’s visibility:
  • Connecting to Maternal Health Equity: We strategically aligned Quilted Health’s approach with the national dialogue on maternal health equity, emphasizing their role as a solution to meet the needs of expectant mothers.
  • Compelling Human Interest Stories: RJ Communications identified and pitched select media outlets with captivating human-interest stories that personalized Quilted Health’s innovative prenatal care approach, making it relatable and engaging.
  • Positioning Quilted Health Leadership as Opinion Leaders: RJ Communications positioned Quilted Health’s leadership as key opinion leaders (KOLs) available to comment on trending topics related to maternal health and prenatal care, enhancing their credibility and expertise.

Success

  • RJ Communications’ strategic media outreach resulted in extensive media coverage, including prominent outlets such as CNN, Reader’s Digest, Woman’s Day, Woman’s World, Parents, Huffington Post, Livestrong, and Seattle Times.
  • Quilted Health’s story gained significant traction and attention, positioning them as a leading provider of inclusive maternal healthcare and raising awareness of their new clinic opening.
  • By generating media coverage, RJ Communications successfully amplified Quilted Health’s brand visibility, attracted new patients, and solidified their reputation as a key player in the field of maternal health.

"We enlisted the RJC team to advise Quilted Health on media relations support for a new clinic opening. The RJC team thoughtfully counseled us that a new location might not be enough to drive the kind of coverage we were hoping for and built a strategy that broadened our vision of media coverage. They helped us create a framework that amplified our voice, credibility and authority within the reproductive and pregnancy care spaces. We look forward to working with RJC for our PR and communications support needs."

Nicole Warshauer, VP, Marketing, Quilted Health

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