Case Studies

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Sermo

Overhauling Social Strategy to Increase Engagement and Improve Competitive Positioning

Social media and Digital strategy

Many of the posts and articles featured on Sermo’s social media channels were not optimized for social best practices. Sermo’s social presence needed a facelift to increase engagement and reach, and position Sermo as the leading voice in healthcare insights, organically.

Social media and Digital strategy

Strategy

  • Created then implemented social strategy that offered consistent posting, relevant topics, and one branded voice with a similar look and feel across all social platforms (Facebook, LinkedIn, and Twitter) to increase awareness via impressions and followers 
  • Established a regular cadence of publishing content to get on top of social algorithms, extend post reach, and drive users to website

Success

  • Social strategy drove over 864K impressions, up 23% and 21% from the previous year on LinkedIn and Facebook, respectively 
  • Quality content focused on topics interesting to audiences kept them engaged and wanting to learn more  
  • Content garnered over 7K link clicks, up 2% across social platforms, and over 20K engagements, up 54% and 131% on LinkedIn and Facebook, respectively

"We originally engaged the RJC team because the agency we had on board at that time did a good job at ’the do,’ but less so at ’the think.' And while that is important and can’t be sacrificed, we knew we needed an agency that could not only deliver results but also provide true thought partnership in order to increase our visibility, affirm our leadership, and drive our business. Robyn and her team have exceeded our expectations. Under her leadership, the team not only delivers great results, but they push us to think differently about our business, and help us to identify — and leverage — opportunities that we wouldn’t have typically considered. In a short time, they have proven themselves keen strategists, expert tacticians, and a trusted partner."

Erin Fitzgerald, CMO, Sermo

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