Anita is a first-generation Armenian (and very proud), the first to graduate from University in her family, and a mom of 2 young kids. A true wanderlust at heart and French baker in her dreams.
Anita has over 15 years of Marketing experience ranging from database and digital operations. She started out in the healthcare industry after graduating from a top business school in Boston, Bentley University. She worked with some of the top pharmaceutical companies building their targeted email campaigns and landing pages for OTC and prescription.
Continuing her career for the next 5 years, she was presented with the opportunity to work nonprofit in Armenia, her homeland. Jumping at the opportunity, what was supposed to be a 9-week project, extended to 6.5 months and the greatest life-changing experience. She had her hands deep into grassroots product marketing, working with native tradesmen and women, training them, and working with international trade shows to sell their products.
With that experience in her back pocket, she jumped back into digital marketing in the States where she focused on growing her project management certifications and became agile certified. The perfect fit for a self-described, detail-oriented nerd.